Greek Wine ProjectS
In the course of my wine travels, I became ever more fascinated by the historical roots of wine and by ancient wine traditions, such as those found in Georgia and indeed Greece. The medieval wine trade, the sweet wines that had been so prized and the echoes of this production that you can still find scattered around the Mediterranean fascinated me.
The mid 20th century had been a pretty dark era for Greek Wine. The valuable trade in Vin Santo had ground to a halt with the First World War, the ‘Raisin Crisis’ of the 1930’s had devastated viticulture and the legendary wines of Malvasia, traded by Venice, were long forgotten. Domestic demand was for cheap wine, (most of it Retsina).
THE IMPACT OF TOURISM
The tourists arriving in the 1960’s, 70’s and 80’s were distinctly unimpressed. Wine Tourism can make reputations, but it can ruin them as well; Greek wine gained a reputation for being atrocious.
Of course, it wasn’t fair, and had tourists asked sommeliers in the top restaurants in Athens to show them fine Greek wines, they would have been astounded to discover that they did indeed exist! In fact, there were also perfectly reasonable wines from Nemea, Macedonia and other places too for those who cared to look. These wines were certainly better than the likes of Hirondelle, Leibfraumilch and Piat D’Or that dominated the UK market at the time. Was the infamous “Demestica’ (dubbed ‘Domestos) was any worse than them? However, few people did care to look and Greek wine was seen by almost everyone to be just plonk.
Actually, I never shared this opinion, possibly because I visited Samos on my trip round Greece just after my ‘A levels’ in 1976.
